Friday, February 26, 2010

france: anti-smoking campaign

france's association de défence contre le tabac and les droits des non-fumeurs collaborated with ad agency bddp & fils on this striking campaign. "the ads suggest that smoking is being a slave to tobacco by showing young guys and girls kneeling down in a simulated forced oral sex scenario with the cigarette assuming the role of the penis."  yeah we're not sure this sends the right message... "lost in translation?"
(via: omg)

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